In an enriching and eye-opening experience, Year 10 students from Abbey Grange CofE Academy recently had the unique opportunity to spend a day at the renowned McCann Advertising Agency, the largest of its kind in the world. The visit offered students a first-hand glimpse into the dynamic world of advertising, unveiling the vast array of roles and opportunities within the industry.
The students delved into the various facets of the advertising world, gaining insights into roles such as creatives, marketing, and strategy. McCann's industry professionals generously shared their knowledge, providing an invaluable understanding of the diverse career paths available in the advertising sector.
The highlight of the day was a thrilling challenge that put the students' newfound knowledge to the test. Tasked with creating an advertising campaign for solar-powered backpacks, the students aimed to promote sustainable living among teenagers aged 13-18. The challenge not only showcased their creativity but also encouraged them to think critically about addressing a real-world issue through innovative and impactful advertising.
One student, reflecting on the experience, shared; "'The McCann Advertising Agency trip was very insightful as I got to look at pathways that I could take as I grow up. It showed me that I am not limited in the different directions that I could go in after high school. It also showed me that university is not the only option, as that is usually what people think, and I was given a positive outlook on life after I leave high school."
Expressing gratitude for the positive impact of the visit, the student continued; "It gave me a good experience and allowed me to look into a field of work that I might not usually have considered after high school, so it has opened another door for me for when I grow up. I think it was a good opportunity for me and my peers, and I hope to have more like it."
The trip to McCann Advertising Agency exemplifies Abbey Grange's commitment to providing students with real-world exposure, broadening their horizons and inspiring them to explore diverse career paths beyond the traditional academic routes.
The school is grateful for the partnership with McCann Advertising Agency, which made this enriching experience possible. Such initiatives play a crucial role in shaping students' perspectives and empowering them to make informed decisions about their future careers. Abbey Grange looks forward to fostering more collaborations that provide students with invaluable experiences and insights into the professional world.
If your business is able to offer work experience or visit opportunities to our students, please get in touch via info@abbeygrangeacademy.co.uk
